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New Delhi: American broadcaster Discovery Communications on Wednesday said it is interested in bidding for media rights to the Indian Premier League (IPL) which reopens on 21 July.
“We are interested in buying the bid documents for IPL and will evaluate as necessary,” said a Discovery India spokesperson.
On Tuesday, Sony Pictures Networks (SPN) said it will make an aggressive bid for the upcoming auction. “In 2008, when we acquired the IPL rights there were no takers. There were no believers. We...worked really hard over the last ten years to make it a very successful franchise... We will make an aggressive bid to retain the rights both for television and digital,” said SPN chief executive N.P. Singh.
Key prospective bidders for digital and TV rights at the time included Mukesh Ambani’s Reliance Jio Infocomm Ltd, Star India Pvt. Ltd, Zee Entertainment Enterprises Ltd, Sony Pictures Networks India Pvt. Ltd, WPP Group’s media buying agency GroupM, Bennett Coleman & Co. Ltd’s digital media arm Times Internet Ltd, online marketplace Amazon India and social media firms Facebook and Twitter.
BCCI clarified that companies that had earlier purchased the bidding documents for the IPL media rights tender scheduled to be held on 25 October 2016 will be given the latest tender documents on their release on 21 July without any additional cost or charges.
Discovery may bid for IPL media rights
“We are interested in buying the bid documents for IPL and will evaluate as necessary,” said a Discovery India spokesperson.
On Tuesday, Sony Pictures Networks (SPN) said it will make an aggressive bid for the upcoming auction. “In 2008, when we acquired the IPL rights there were no takers. There were no believers. We...worked really hard over the last ten years to make it a very successful franchise... We will make an aggressive bid to retain the rights both for television and digital,” said SPN chief executive N.P. Singh.
Key prospective bidders for digital and TV rights at the time included Mukesh Ambani’s Reliance Jio Infocomm Ltd, Star India Pvt. Ltd, Zee Entertainment Enterprises Ltd, Sony Pictures Networks India Pvt. Ltd, WPP Group’s media buying agency GroupM, Bennett Coleman & Co. Ltd’s digital media arm Times Internet Ltd, online marketplace Amazon India and social media firms Facebook and Twitter.
BCCI clarified that companies that had earlier purchased the bidding documents for the IPL media rights tender scheduled to be held on 25 October 2016 will be given the latest tender documents on their release on 21 July without any additional cost or charges.
Discovery may bid for IPL media rights
