Discovery Reveals New On-Air look today


8 Jun 2011
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Uses a more energetic palette packed with fast-paced graphics, as well as new end pages, idents and menus.

Discovery Networks Asia-Pacific (DNAP), a division of the number-one nonfiction media company Discovery Communications, unveiled plans today for Discovery Channel’s new on-air look which launches across 34 countries in the region from October 17. The new look will premiere in India on October 17, followed by the rest of the region on October 30 at 0600 hrs (6:00 am SIN/HK).

Rahul Johri, Senior Vice President and General Manager,
South Asia, Discovery Networks Asia-Pacific, said, “With the new refreshed feel and revved up look, Discovery Channel continues to fulfill its commitment of providing the finest television entertainment through its path-breaking programming and a great environment for our trade partners.”

Discovery Channel has a revitalized on-air look, which sees the network using its signature globe icon as a central element and merging it with the “D” in Discovery. The refresh also sees Discovery Channel bring to life a striking, new on-air identity that includes brand new spots that capture the essence of the brand through key talent such as Bear Grylls, Mike Rowe, the Mythbusters and Jeremy Wade.

The result is a more dynamic presentation style and a contemporary on-air look that brings the channel more in line with the aspirations and core values of its audience.

The new on-air concept uses a more energetic palette packed with fast-paced graphics, as well as new end pages, idents and menus.

The refresh launches alongside a strong line-up of new shows including CURIOSITY, an unprecedented landmark series which fearlessly dives into a world of questions posed by well-known personalities like Academy Award-winning Morgan Freeman, Samuel L. Jackson and Eli Roth.
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