Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
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mage Nation has partnered with Discovery to create and launch a new Arabic language TV channel for the Middle East and North Africa. Quest Arabiya will be a free-to-air channel and will go live in the final quarter of 2015.
The channel, whose focus is male-oriented factual and reality programmes, will be a combination of regionally-produced original material and Arabized content from Discovery’s vast library of non-fiction shows.
Aimed primarily at Arab men aged 16-44, but with material that will appeal to the entire family, key programming genres will include adventure and survival, motoring, engineering, wildlife, history and people and places.
Quest Arabiya, which will be broadcasting 24 hours a day, will be headed up by Image Nation GM channels Carl von Doussa who brings over 19 years of experience in television and digital markets in Europe and the Middle East. He is joined by a growing team, including Eeman Al Ansari, Programming Executive, and Khalid Khouri, Project Manager.
The venture highlights the growing importance of TV and digital media as platforms for original content and commissions in the Middle East, providing new opportunities for local talent and production companies to increase their output, while providing a host of new training and development opportunities in the media industry in the region.
The move means more stories from across the region will be brought to life through specially commissioned Quest Arabiya shows.
And under the terms of the deal, Discovery Communications has the option to acquire Image Nation’s content for broadcast on its international channels, meaning the region’s stories have the potential to be told around the world.
A search has already begun for on-screen talent and production companies to pitch and produce shows centring on culture and lifestyle that reflect GCC and MENA customs and traditions.
Read more at:
http://www.televisionpost.com/television/discovery-to-launch-an-arabic-tv-channel-in-the-middle-east/
The channel, whose focus is male-oriented factual and reality programmes, will be a combination of regionally-produced original material and Arabized content from Discovery’s vast library of non-fiction shows.
Aimed primarily at Arab men aged 16-44, but with material that will appeal to the entire family, key programming genres will include adventure and survival, motoring, engineering, wildlife, history and people and places.
Quest Arabiya, which will be broadcasting 24 hours a day, will be headed up by Image Nation GM channels Carl von Doussa who brings over 19 years of experience in television and digital markets in Europe and the Middle East. He is joined by a growing team, including Eeman Al Ansari, Programming Executive, and Khalid Khouri, Project Manager.
The venture highlights the growing importance of TV and digital media as platforms for original content and commissions in the Middle East, providing new opportunities for local talent and production companies to increase their output, while providing a host of new training and development opportunities in the media industry in the region.
The move means more stories from across the region will be brought to life through specially commissioned Quest Arabiya shows.
And under the terms of the deal, Discovery Communications has the option to acquire Image Nation’s content for broadcast on its international channels, meaning the region’s stories have the potential to be told around the world.
A search has already begun for on-screen talent and production companies to pitch and produce shows centring on culture and lifestyle that reflect GCC and MENA customs and traditions.
Read more at:
http://www.televisionpost.com/television/discovery-to-launch-an-arabic-tv-channel-in-the-middle-east/
