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Discovery Network will launch a Hindi feed for its sci-fi centric channel Discovery Science, while all the shows on Discovery Turbo will be subtitled. Both initiatives will be launched on October, 1.
Discovery Science and Discovery Turbo, two of the technology-related channels of the Discovery Network, will see add-ons from October 1. While Discovery Science will have a 24x7 Hindi feed, subtitles will be introduced in Discovery Turbo. These will be available on all cable and DTH platforms. The move aims to ensure further penetration of the channels in the Hindi language market.
Rationalising the move, the network explains that language is a substantial part of its business strategy. Thus, the flagship Discovery Channel has feeds in four languages - English, Telugu, Bengali and Hindi, while there is a separate channel, Discovery Tamil, for the Tamil Nadu audience. The network's other channels such as lifestyle channel TLC and wildlife channel Animal Planet also have feeds in Hindi and English. Again, the recently launched channel for the kids' genre, Discovery Kids, was launched in three feeds - English, Hindi and Tamil.
Interestingly, the network's competition infotainment channel Fox Traveller, too, has a feed in Bengali, while National Geographic has feeds in Hindi, Telugu, Bengali and Tamil. Evidently, the regional feeds have a skew towards Bengali and Tamil languages.
Marketers believe that the reason for this is the language barrier of these states. Apart from these states, the Hindi feeds and programmes are widely accepted and entertained in almost all the other regional markets of the country.
Full Report on afaqs
Discovery Science and Discovery Turbo, two of the technology-related channels of the Discovery Network, will see add-ons from October 1. While Discovery Science will have a 24x7 Hindi feed, subtitles will be introduced in Discovery Turbo. These will be available on all cable and DTH platforms. The move aims to ensure further penetration of the channels in the Hindi language market.
Rationalising the move, the network explains that language is a substantial part of its business strategy. Thus, the flagship Discovery Channel has feeds in four languages - English, Telugu, Bengali and Hindi, while there is a separate channel, Discovery Tamil, for the Tamil Nadu audience. The network's other channels such as lifestyle channel TLC and wildlife channel Animal Planet also have feeds in Hindi and English. Again, the recently launched channel for the kids' genre, Discovery Kids, was launched in three feeds - English, Hindi and Tamil.
Interestingly, the network's competition infotainment channel Fox Traveller, too, has a feed in Bengali, while National Geographic has feeds in Hindi, Telugu, Bengali and Tamil. Evidently, the regional feeds have a skew towards Bengali and Tamil languages.
Marketers believe that the reason for this is the language barrier of these states. Apart from these states, the Hindi feeds and programmes are widely accepted and entertained in almost all the other regional markets of the country.
Full Report on afaqs
