Discovery US to rebrand The Hub Network as Discovery Family Channel next month

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MUMBAI: US infotainment broadcaster Discovery and Hasbro have announced The Hub Network will become Discovery Family Channel effective 13 October.

The network will broaden its programming focus to serve families in primetime and continue to showcase Hasbro Studios children’s content in daytime.During the daytime, Discovery Family Channel will offer a line up of brand new Hasbro Studios’ series as well as beloved library programming, including ‘My Little Pony’, ‘Littlest Pet Shop’ and ‘Transformers Rescue Bots’, while during primetime, the network will serve a growing family audience that began to develop under The Hub Network.

Primetime programming will draw from Discovery’s three decades of leadership in creatingthe highest-quality, real-world content that appeals to the entire family in the Natural History, Adventure, Animals and Science genres. Initial series will include ‘Superhuman’, ‘Time Warp’, ‘Flying Wild Alaska’, ‘Africa’ and ‘Extreme Engineering: Biggest Reveals’

http://www.televisionpost.com/news/discovery-us-to-rebrand-the-hub-network-as-discovery-family-channel-next-month/
 
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