Jas
Banned
- Joined
- 2 Oct 2018
- Messages
- 585
- Reaction score
- 326
I dunno much about Zeel and Zmcl,It is just impossible.
Zee PHH is from ZMCL and upcoming Zee Punjabi will be from ZEEL.
Even, where they are spreading their wings on various regions with news genre, they never want to minimize one existing region. ZMCL will enter all 4 south regions & north-east region soon, where they are absent currently.
but I still believe, whenever they plan to launch Zee Punjabi(Not a Zee Punjabi cinema:Which is supposed to launch in fy20),It is gonna Zee Punjab hh's license that would be used by them.
(This license is 18 years old)
2 years ago, Zee Punjab had 68% market share , among all Punjabi channels and they used to boast their ratings,however,this figure has ,now dropped to just 20%No chance
Reason 1. Zee punjab news is doing good in ratings
2. Once it was zee punjabi gec channel and converted in news channel because of low ratings and very less content to show.
(News18Punjab is doing quite well).
Zee Punjabi shows were of poor quality,
and TAM didn't measure rural ratings;what is more, they had lost Gurbani rights.
Eventually,they had to shut down the channel.