Business works on the model, which provides higher margin and not on the basis of who bought who. Only the brand name of the purchaser is used and other brand name is killed. Best technology is retained to gain higher margins Hence, IMO, everything will be called DishTV moving to ST2 satellite in a phased manner. Slowly changing all the boxes to common one with latest technology (in many years or by offering free upgrade to all users). I am not sure if DishTV STBs are currently MPEG2 or has MPEG4 DVB-S2 capability. If they have the capability, then it is easy for them to maintain better quality else, MPEG2 will eat up more space or will need higher compression in ST2. Let's wait and watch.