The company will launch the new service with West Bengal and Odisha, which will cater to local viewers of these markets.
To avail Zing, a customer will have to subscribe to a new connection and buy a set top box worth Rs 1099. The monthly subscription charges range from Rs 175 to Rs 349 depending on the number of channels subscribed.
As on Dec 31, Dish TV's total subscriber base stood at around 16 million and it added 350,000 new connections during the October-December period
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