DISH TV Launches ZING DIGITAL

[greatsadiq]

FURTHER DETAILS AWAITED

Zing Digital on FB

 

[Mr.Bhat]

Good.. Dish TV started another entertainment ....

 

[greatsadiq]

Nope.. Check This..

Mod note: pls dont use any other names, apart from display name for any member.

 

[greatsadiq]

SOURCE: Zing Digital


MUMBAI: Dish TV has created a new sub brand, Zing, to target regional markets. Subscribers to this service will get a wide swathe of regional language channels. The set-top-box will be available at a lower price. For starters, Zing launched today in West Bengal with 26 Bangla channels and services. Dish TV CEO RC Venkateish said, “The cable digitisation process has fuelled the growth for all DTH operators in the country with more households shifting to a digital base. As industry leaders and pioneers of the DTH sector we are again thrilled to be the first to introduce an entirely new brand Zing for the benefit of our esteemed customers in West Bengal.” Besides content, Zing will have advertising, packaging and other marketing activities also in Bangla. Dish TV COO Salil Kapoor added, “TV content consumption preferences are different across various states of India. Zing is a unique initiative where a complete new brand is being launched to address this need for regional content. Now not only will packages cater to specific audiences across states, but even communication will be in the customer’s language of choice.”

 

[ssparikshya]

I think its more focused on Indian Regional Market and not SL because there is Odissi dance and other bharatnatyam ( i think ) :huh. May be a incorrect guess. :shy
NOTE: Replied before Great sadiq's post

 

[Mudasir 4K]

is it a new dth service by Dishtv for regional market.

 

[Ratnesh]

I think zing will do another business in south too. There is also large number of channels. They have mainly focus reg. Lcn only.

 

[Karthik]

Good initiative step by dish tv.

 

[Anirudha]

Is this a new way to promote there Zing Channel.

 

[acmedigitals]

KOLKATA: Direct-to-home TV services provider Dish TV has embarked on a content strategy that differentiates its services from competitors.

Dish TV today launched a brand called Zing for targeting regional markets where Phase III and Phase IV digitisation has opened up significant opportunity.

The DTH TV provider would also soon launch Dish Box Office, an expanded movie-on-demand service.

Starting with West Bengal, the DTH TV provider will start offering Zing in Odisha later this week and subsequently extend it to Gujarat and Maharashtra.

Zing is part of Dish TV’s strategy to search for newer ways of reaching out to specific viewers and engaging with them through relatable content. With Zing, a customer in West Bengal will be able to choose from a number of packs which will include all available Bangla channels.

The Zing packages are priced at Rs 175, Rs 249 and Rs 349. The company plans to spend Rs 7 crore on a 360 degree brand awareness and marketing campaign.

“With more than 10 to 12 million analogue television homes in West Bengal to be digitised in phase III and IV, we would like to grow our business here,” said Dish TV CEO R C Venkateish.

“Besides the content, all above-the-line (ATL) and below-the-line (BTL) advertising, packaging and other marketing activities will be available in Bangla,” said Dish TV India COO Salil Kapoor.

As part of Dish Box Office, Dish TV would offer half-a-dozen movies through the day instead of just one movie on demand now. “As the reach of this offering is comparable to any movie channel, we hope to reach at least 50 per cent of our active subscriber base,” Kapoor said.

Talking about phase 1 digitisation in Kolkata, Kapoor said DTH has a market share of around 30 per cent, of which Dish TV’s share of around 28 per cent. Dish TV has a subscriber base of around 11.8 million in India.

source..http://www.indiantelevision.com/dth/dth-operator/dish-tv-launches-zing-brand-for-regional-markets-to-also-launch-dish-box-office-140305