- 3 Nov 2010
- Reaction score
BANGALORE: DTH service provider Dish TV today announced new packs for the multilingual viewers in South India. The packs, priced at Rs 165 and Rs 185 per month, aims to offer the South Indian families a mix of entertainment according to their choice of languages and channels. Dish TV CEO Salil Kapoor said,"South India is a heterogeneous market where the entertainment consumption and preference vary not only from state to state but also within the state. The new packs launched specifically for South Indian viewers, will offer them the choice of regional content they would like to watch bundled with best of entertainment channels available nationally. Now, the viewers can watch maximum regional entertainment in digital quality at cable TV prices in their preferred languages." 'South Family Pack' from Dish TV offers 185 plus channels and services at Rs. 185. The pack is loaded with Hindi entertainment, Hindi movies, 4 south regional a-la-carte packs, sports and popular channels like Cartoon Network, Discovery, NGC and HBO. "A person who understands two or more South Indian languages and also wants to watch Hindi and English entertainment can opt for this pack, which would give him the maximum choice of regional content in the language he wishes to watch. The South Family Pack's uniqueness lies in the choice of 4 regional a-la carte packs it offers to the customers across four South Indian languages- Tamil, Kannada, Malayalam and Telugu apart from a host of popular channels to meet the wholesome entertainment demands of the family,"added Kapoor. Dish TV also announced the 'New Silver Saver Pack', which offers its viewers cinema - Zee Classic, Zee Action, Zee Premiere; Hindi GEC- Zee TV, Colors, Sony, Star Plus etc; Hindi News - Zee News, Live India and News 24 among others; more sports action - Ten Action, Ten Action +; and English entertainment - HBO, National Geographic Wild. The 'New Silver Saver Pack' also offers 4 south regional a-la carte packs. Both 'South Family Pack' and 'New Silver Saver Pack' are available on new connections as well as on recharge. For people in South India, Dish TV also announced 5 new offers on purchase of a new connection, which starting from Rs 1290, feature bundled packs for a time period of 2 to 12 months with every new Dish TV connection.