Breaking Disney exploring options to sell or join venture Disney Star India Business

[Mylanji]

I hope the brand name stays as Star TV or Star India Network. If it is named as Star 18 on the lines of Viacom18 or Network 18, it will not look good at all.

 

[Ashok Varma]

I hope the brand name stays as Star TV or Star India Network. If it is named as Star 18 on the lines of Viacom18 or Network 18, it will not look good at all.

STAR never renamed/rebranded, but ownership changed frequently 4th owner loading

 

[Uber]

When jio is going to buy star india?

 

[RdX]

This confirms that Disney much gets rid of Star India.

So it's Sad news for Viacom18/Network18s original founder and those who behind Colors success during 2008 to 2012 within short period, After Reliance Acquiring Viacom18 taken too much time and failed new channels make impact. But sure if Raghav Bahl not trapped under Devil for funding, definitely he made every channels success like Colors.

 

[RdX]

STAR never renamed/rebranded, but ownership changed frequently 4th owner loading

So isn't Reliance Ambani is 3rd or 4th owner of Viacom18/Network18 in India ?

 

[Aksgr]

They will only have clash in hindi market. They will shut down colors rishtey and colors ciniplex bollywood

 

[Ashok Varma]

So it's Sad news for Viacom18/Network18s original founder and those who behind Colors success during 2008 to 2012 within short period, After Reliance Acquiring Viacom18 taken too much time and failed new channels make impact. But sure if Raghav Bahl not trapped under Devil for funding, definitely he made every channels success like Colors.

Colors shines from last 10 years with reality shows under its CEO Raj nayak after acquiring RIL from Raghav behl in 2012

 

[Raju lal]

But suvarna is also doing. They can continue to co exist and boost both channels. Same applies to marathi colors can remain as strong second GEC with focus on reality shows. Star has been so far fiction king colors had good reality shows in past.

2 mainstream GEC under one roof doesn't work well in long term. Even in Hindi its a tougher task to maintain. But HSM is large, so chances to survive with bottom ranking(like & TV). When it comes to regional languages I think co existing may not be fruitful. Only Kannada market makes a question mark to choose one. Rest of all they can go ahead with Star branded channels. And if Paramount exit completey from RIL venture then the confusions will end.

As I said in my recent analysis, Viacom18’s regional business is mostly not very successful, except to some extent Colors Kannada because of being the previous leader, and Colors Gujarati because of no competition. Not much will be lost if they are replaced by the corresponding Star channels. Only English GEC and music/youth is an area of leadership.

The issue is what will happen in the kids’ genre where both Nick and Disney/Hungama are well established. In infotainment, History TV18 will nicely complement Fox Life and Nat Geo, and anyway @dino29 has been saying that History TV18 should return to Disney because of the joint venture with A+E Networks.

How to merge Hindi GEC, Hindi movies and sports is a more difficult question to answer.

DreamDTH Explains: Disney Star’s peak may be over. Will Reliance (Viacom18) be the new king?

With reports that Disney is trying to sell off Star after its OTT struggles, and the tremendous investments Reliance is putting behind sports rights and JioCinema, this analysis takes a look at the contrasting fortunes of two of India’s largest broadcasters.

dreamdth.com

I think sports is not difficult. Star Sports is popular and established. Sports 18 is just launched and even its name not sounds well. So keeping Star Sports brand is desirable. Only sad thing is killing one in its infant stage.
I think Nick and Disney channels can co exist to some extent as both takes contents from different libraries.

This confirms that Disney much gets rid of Star India.

Its not only a problem with Star. They prefers to sell all linear TV assets including ABC. In the last 2 years Disney's all business recorded loss & declines concurrently. Movies are failing continuously, streaming not growing as expected, parks revenue not meeting expectations, TV revenue stunded. So they are in a hurry to reduce this hardship. There by quick and bold decisions came.

STAR never renamed/rebranded, but ownership changed frequently 4th owner loading

Also the previous 3 parents went defunct technically
And this time, for the first time Star going to be an Indian owned company.

 

[RdX]

They will only have clash in hindi market. They will shut down colors rishtey and colors ciniplex bollywood

Nickelodeon/Kids network will remain.

Colors shines from last 10 years with reality shows under its CEO Raj nayak after acquiring RIL from Raghav behl in 2012

Nope, During 2008 to 2012 Colors wave was different not only serials, reality shows Even in big ticket movies acquisition from single channel. Big channels like Star Plus, Sony, Zee TV, Imagine, Sahara one failed beat Colors in ratings that time. after Reliance acquired they focused on cost cut, stopped aggressive movies acquisition for many years. moreover It's late 2019 they again shows interest in serials, reality shows and movies too.

 

[sagu]

STAR never renamed/rebranded, but ownership changed frequently 4th owner loading

Star Never did it!
But Viacom18 can do it like Colors Kannada (Originally launched on 10 December 2000 as ETV Kannada. It later became a part of Viacom 18, owned by Network 18, officially re-branding under the Colors franchise on 26 April 2015.)

my suggestions
GEC & Movies under Colors Brand
Sports under Star Brand
OTT May be Jio + Hotstar
&
Only one Channel per language in each Genre is enough (GEC-Urban / GEC-Rural / Movies / Music / Sports / Kids) and can transfer existing license to new channels