Dinesh jain
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Doordarshan wants to expand its fleet of channels and is in talks with e-commerce players like Amazon to source old content that had earlier run on the public broadcaster.
Doordarshan is looking to launch channels in kids, music and youth genres. An exercise is also on to revamp its existing channels.
The pubcaster expects revenue to touch Rs 800 crore this fiscal, up from Rs 750 crore in FY16.
“Apart from revamping our existing channels, we are looking to introduce new channels in kids, music and youth genres. In our bouquet, we don’t have anything dedicated to any of these. Prasar Bharati board is very supportive of the plans we have presented so far and agrees that there is a need to introduce these channels,” Doordarshan director general Supriya Sahu said in an interview to Mint.
Doordarshan has decided to create a time band to air iconic shows that were airing earlier on the channel. A step in this direction is the re-run of Shah Rukh Khan’s old TV serial ‘Circus’ on DD National.
about lining up investments for the digital terrestrial platform? “We have the full support of government. By 2018, we plan to install 44 transmitters. We are working with IIM Ahmedabad to develop a business model which will help us monetize. At this point, we don’t have any difficulty in achieving the targets,” Sahu told Mint.
Doordarshan runs 23 TV channels and has 67 programme-generating facilities across the country. The broadcaster has auctioned its prime-time programming slots to production houses such as Balaji Telefilms as part of its move to overhaul content and be in competition with private Hindi general entertainment channels.
The pubcaster also operates a free-to-air direct-to-home (DTH) platform, DD Freedish. As reported earlier by TelevisionPost.com, Freedish mopped up Rs 65.5 crore from the sale of 10 slots this month. The highest bid was for Rs 7.3 crore. The latest round of auction has taken the DTH platform’s revenue to Rs 250 crore this fiscal.
Doordarshan looking to launch channels in new genres | TelevisionPost.com
Doordarshan is looking to launch channels in kids, music and youth genres. An exercise is also on to revamp its existing channels.
The pubcaster expects revenue to touch Rs 800 crore this fiscal, up from Rs 750 crore in FY16.
“Apart from revamping our existing channels, we are looking to introduce new channels in kids, music and youth genres. In our bouquet, we don’t have anything dedicated to any of these. Prasar Bharati board is very supportive of the plans we have presented so far and agrees that there is a need to introduce these channels,” Doordarshan director general Supriya Sahu said in an interview to Mint.
Doordarshan has decided to create a time band to air iconic shows that were airing earlier on the channel. A step in this direction is the re-run of Shah Rukh Khan’s old TV serial ‘Circus’ on DD National.
about lining up investments for the digital terrestrial platform? “We have the full support of government. By 2018, we plan to install 44 transmitters. We are working with IIM Ahmedabad to develop a business model which will help us monetize. At this point, we don’t have any difficulty in achieving the targets,” Sahu told Mint.
Doordarshan runs 23 TV channels and has 67 programme-generating facilities across the country. The broadcaster has auctioned its prime-time programming slots to production houses such as Balaji Telefilms as part of its move to overhaul content and be in competition with private Hindi general entertainment channels.
The pubcaster also operates a free-to-air direct-to-home (DTH) platform, DD Freedish. As reported earlier by TelevisionPost.com, Freedish mopped up Rs 65.5 crore from the sale of 10 slots this month. The highest bid was for Rs 7.3 crore. The latest round of auction has taken the DTH platform’s revenue to Rs 250 crore this fiscal.
Doordarshan looking to launch channels in new genres | TelevisionPost.com
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