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Doordarshan still popular among people: Ambika Soni

Bapun Raz

Staff member
3 Nov 2010
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New Delhi, May 26 : Information and Broadcasting Minister Ambika Soni has said Doordarshan is still popular among the people despite the advent of a plethora of other channels.

Addressing the 10th DD National Awards function here on Wednesday, Soni said: "The creative contribution of each person in Doordarshan was critical to create a platform for excellence in programming and presentation."

"The quality of such programming had created an impact in the minds of the masses, standing out in the rush for market driven programmes, which dominated television sets today. The quality of programming in Doordarshan had ensured effective outreach in the far flung areas of the country in terms of dissemination and flow of quality information," she added.

Ambika Soni further said:"Over the years, the bouquet of Doordarshan channel had addressed the concerns and aspirations of the under privileged and marginalized communities."

She said that from the next year a new category will be included into the awards innovation creation and innovation presentation.

The programmes, which bagged the awards, included Turnaround of DD Archives under the category of DG's Special/DD Archive presented to the now-retired head of Archives Kamalini Dutt. Awards were given in 32 categories.

Other awards included Bhagan Walian under the category of Animation/Graphics/Promo/Spot category, Republic Day Parade under the category of Live/Sports event, Ras Baras Agle Baras under the category of Art Direction/Set Designing/Costume, Eti Shaponave Pam Khedi under the category of Women, Pachim Taal under the category of Dance/Dance-Drama/Ballet, Farmer's Pride under the category of Agriculture, and Meri baat under the category of Reality/TV Show.

The health programme Kalyani won an award for the Lucknow Kendra and the award under the category Children was given to the programme 'Udaan' by Delhi Kendra's Saroj Sharma. Emergency Action by Chennai Kendra was awarded under the category of Cinematography and editing.

Doordarshan Kendra, Hyderabad, was awarded the Best Doordarshan Kendra. The Thiruvananthapuram Kendra was awarded for the Best Regional News Unit.

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