Discussion Should Indian Movie production studios venture into television broadcasting?

[Aiscat]

No, they shouldn't and is a terrible idea. A production company should focus on getting its content spread across multiple services and making them available in multiple languages, investing in subtitling and dubbing and marketing them properly.
Setting up a whole network just for a decaying and embarassing TV system like India's is a shot in the feet. Getting a FAST channel is infinitely better and you can get to monetise your content and license them out in other discovery ecosystems.
Many also need to invest in remastering their content.

 

[anikamathur02]

YRF and Dharma are flop producing machines. Pretty sure their TV shows will be flop as well. No thanks, there’s already too much propaganda already

Pathaan will be YRF's To Be Hit Just Wait & Watch

 

[Aksgr]

It is amazing how US movie studios organize their business. Just look at Warner Bros Television Group. When can we see an Indian studio reach this level?

WarnerBros.com | Television | Company

www.warnerbros.com

viacom18 has viacom18 studios which produces both tv shows(webseries) and films which also include tipping point

 

[StoriesWithPK]

TV networks wary of buying movie rights as viewership drops

Non-star films are selling on the cheap and even remaining unsold as the price of acquiring films has sunk amid a shift towards streaming platforms.

www.livemint.com

According to media industry experts, the past few years have seen a 40% drop in viewership and advertising for movie channels.

The crisis, having begun before the pandemic, has aggravated in the two years since.

The decline in viewership for movie channels, media industry experts said, is due to the fact that the same content is available on multiple platforms.