Thakur
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A gradual acceleration in pay TV (television) penetration will drive major growth for the television sector in five years, aided by the digitisation of cable TV in India, according to the latest Confederation of Indian Industry (CII)-Pricewater house Coopers report on the media and entertainment sector in India. It was released here on Friday. Pay TV refers to direct to home (DTH) and digital cable.
According to the report, TV penetration in India is 60 per cent, much lower than in developed countries where it is greater than 90 per cent. "Hence, there is considerable amount of potential to increase the number of TV households in India. Pay TV penetration among TV-owning households is expected to increase steadily in five years, driving the growth in television sector," the report said.
As of 2013, India has 129 million TV-owning households, of which 64 million are analogue cable TV subscribers and 30 million have digital cable. DTH subscribers are 35 million.This number is expected to register higher growth in five years.
According to projections in the CII PwC report, 2017 onwards, DTH would grow to 64 million in 2018 from 56 million in 2017 while digital cable subscribers' pie would go up to 90 million from 85 million in 2017.
http://www.business-standard.com/article/companies/dth-digital-cable-penetration-to-drive-tv-growth-report-114092000020_1.html
According to the report, TV penetration in India is 60 per cent, much lower than in developed countries where it is greater than 90 per cent. "Hence, there is considerable amount of potential to increase the number of TV households in India. Pay TV penetration among TV-owning households is expected to increase steadily in five years, driving the growth in television sector," the report said.
As of 2013, India has 129 million TV-owning households, of which 64 million are analogue cable TV subscribers and 30 million have digital cable. DTH subscribers are 35 million.This number is expected to register higher growth in five years.
According to projections in the CII PwC report, 2017 onwards, DTH would grow to 64 million in 2018 from 56 million in 2017 while digital cable subscribers' pie would go up to 90 million from 85 million in 2017.
http://www.business-standard.com/article/companies/dth-digital-cable-penetration-to-drive-tv-growth-report-114092000020_1.html
