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According to a source close to the development, the digital rights of Dunki are sold to Jio Cinema for a sum of Rs 155 crore. "This is the biggest deal in the history of Indian Cinema for a film released in a single language. It has got a lot to do with the brand of Rajkumar Hirani coming together with the brand of Shah Rukh Khan. Two of India's biggest global icons are coming together to create a film that is expected to create a global impact, which has in turn resulted in the biggest post-theatrical deal of all time," the source told Bollywood Hungama.
The idea is to take the Jio Cinema platform global with Dunki and the team is also working on an interface to get the app available across the globe to compete with Netflix. "Rs. 155 crores is a huge sum but the SRK x Hirani combo deserves this and a lot more. The amount fetched by Dunki is even higher than what Jawan fetched for the Hindi version from Netflix," the source told Bollywood Hungama further.
“The teaser of the most awaited film of the year, Rajkumar Hirani's directorial Dunki starring Shah Rukh Khan might arrive in Diwali season. Raju sir is planning to release the Dunki teaser on Diwali and is planning to start working on the same at the earliest.” Interestingly, the Salman Khan starrer Tiger 3 is slated to hit screens around Diwali on November 10, in all likelihood, the teaser of Dunki will release around the same time, and will be attached to the Maneesh Sharma directorial.
The idea is to take the Jio Cinema platform global with Dunki and the team is also working on an interface to get the app available across the globe to compete with Netflix. "Rs. 155 crores is a huge sum but the SRK x Hirani combo deserves this and a lot more. The amount fetched by Dunki is even higher than what Jawan fetched for the Hindi version from Netflix," the source told Bollywood Hungama further.
“The teaser of the most awaited film of the year, Rajkumar Hirani's directorial Dunki starring Shah Rukh Khan might arrive in Diwali season. Raju sir is planning to release the Dunki teaser on Diwali and is planning to start working on the same at the earliest.” Interestingly, the Salman Khan starrer Tiger 3 is slated to hit screens around Diwali on November 10, in all likelihood, the teaser of Dunki will release around the same time, and will be attached to the Maneesh Sharma directorial.
Now it's confirmed yrf is distributing Dunki overseas. There is also a rumor yrf will release Dunki overseas on 21st, one day before India.
boxofficeworldwide.com
boxofficeworldwide.com
Dunki To Release A Day Early In Overseas; Shah Rukh Khan And Rajkumar Hirani Plan Extensive International Promotions
Dunki makers have decided to release the film a day earlier, on December 21, in the international markets, to cash in on the holiday season and the massive fan following of SRK overseas.
boxofficeworldwide.com
EXCLUSIVE: It’s Confirmed, Shah Rukh Khan And Rajkumar Hirani’s ‘Dunki’ Not Postponing, Email Sent To Exhibitors Across India
the makers of Dunki have sent an email to exhibitors across the country, confirming the release date of the film and requesting them to block the screens for the same. The email also stated that the film will be released in Hindi and dubbed versions in other languages.
boxofficeworldwide.com
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