Aayush Aggarwal
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MUMBAI: Max 2, India’s iconic Hindi movie channel brings back Indian cinema’s most iconic love story ‘Dilwale Dulhaniya Le Jayenge’ on Friday, 12th December at 8pm with a simulcast on Max. The blockbuster hit of the 90’s is synonymous to channel’s positioning of ‘Kuch filmon ka jaadu kabhi kam nahin hota’. Whilst taking its viewers on a nostalgic trip it also is giving the viewers a chance to relive the moments of the movie by initiating a contest where lucky winners can stand to win memorabilia signed by the stars of the film.
The trans-continental romance which helped popularize locales like Switzerland was declared an all-time blockbuster and remains the longest-running film in the history of Indian cinema, completing 1000 weeks at the Maratha Mandir theatre in Mumbai. Produced by Yash Chopra and written and directed by his son Aditya, the film stars Shahrukh Khan and Kajol in lead roles.
Commenting on the movie Max & Max 2 Sr. EVP & business head Neeraj Vyas says, “It is a timeless classic which has charmed Indian audiences through the decades and is the reason why it is longest-running film in the history of Indian cinema. We would like to bring this magic alive for our viewers and what better way to do this than have a simulcast of this iconic film on both our channels.”
Participate in the 1000 weeks celebrations by tuning-in to ‘Dilwale Dulhaniya Le Jayenge’ on 12 December, Friday at 8pm on Max 2 and Max.
Source: http://www.indiantelevision.com/television/tv-channels/movie-channels/fall-in-love-1000-times-over-with-ddlj-on-max2-141209
