True. But now as 'Mahabharata' on Star Suvarna and 'Mahanayaka' on Zee Kannada has proved that good content with good dubbing can trump the local content and captures the audience. Sony has good content like 'Chandragupta Maurya' serials and movie copyrights, which when released through their own Sony Kannada channel can beat the competition for sure.Sony gives their Hindi content to South channels like Polimer Tv, Udaya TV, Zee Keralam and Surya TV. Since Colors lacks Malayalam Gec, it also gives Naagin series to Surya TV. As of now, I don't see any future of Sony in south, or Colors in Malayalam market, because competition is already very tough.