react
Contributor
- Joined
- 2 Feb 2020
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They are ready to take risk of loosing festive ads revenue to earn 10x revenue in long term..with limiting break time, they are creating loss for themself. festive seasons ads revenue loss is not a good idea
If they don't take precautions, then all 7 slots of 7+TVR of Zee will loose minimum 0.5TVR in each slots. This is sufficient to loose slot leaders in many slots and causes pressure.
Now they can easily say to advertising agencies that they are the slot leaders and can quote high value.