Discussion General Discussion on Current and Upcoming Kannada Channels in Karnataka

[Aksgr]

Ramachari got 5.6 tvr for 8.30 to 9.30 slot
9.00 slot got 6+
8.30 got 4+
And it's urban trp was only 3.9

8 30 slot will never work for colors kannada.

8 pm slot is not that strong . i feel ninagagi is riding on lakshmi barama viewers . As if lkb trp decrease so does the ninagagi .
They need to bring big serials at 8pm and make lkb stronger . Ninagagi can go to 8:30 and sri gowri to 10 post bbk

 

[react]

8 pm slot is not that strong . i feel ninagagi is riding on lakshmi barama viewers . As if lkb trp decrease so does the ninagagi .
They need to bring big serials at 8pm and make lkb stronger . Ninagagi can go to 8:30 and sri gowri to 10 post bbk

Good strategy..

 

[react]

Week 43 review:

Star Suvarna:
1. The new slot of KKM almost managed to retain its viewers at 6pm and can boost the slot in upcoming weeks with high voltage episodes. Plus point of bringing serial at 6pm engaged 6.30pm slot by ~0.2TVR( both U and UR) and 7pm slot by ~0.2TVR in U.

2. 6.30pm, 7pm, 7.30pm, 8pm, 8.30pm slots increased by 0.2TVR (5 - 10% increase) in urban market in 5 slots.

3. Ninna Jothe Nanna Kathe at 8pm should be promoted well and it has high potential of gaining viewership. Adjacent slots are having 3.8 TVR in urban and this slot has a dip of 2.2TVR.

4. As devotional serials from same banner are the main pillar of Star Suvarna, they must do special casual theme events by bringing all the artists of YSL, UURY and SM. This would bring brand value instead of chapri league.

5. Anchor shalini should come back with new show for weekend at 9pm to 10.30pm with gold winning theme similar to Bangarada Bete format or Action Star. At present 9.30pm and 10pm slots are week, telecasting this program can boost Saturday slots.

6. All the slots except 6pm are having good lead from Udaya TV. But still in terms of overall impression. Channel should identify those black spots and fix it to gain lead.

7. Still management doesn't have good Real Reality Show team and paying Rs. 21/- for just 3 devotional serials is not worth.

 

[Shashank]

Week 44: (Saturday, 26th October 2024 To Friday, 01st November 2024)

Rank	Channel	AMA
1	Zee Kannada	1358.3
2	Colors Kannada	1137.2
3	Star Suvarna	507.86
4	Udaya TV	415.32
5	Udaya Movies	333.37

 

[nam yuvarani]

Ramachari is getting very low trp now at 9pm .. I think serial will close by 2025 march

 

[react]

Star should include a scheme of giving prices to insta followers for their current Bombat Bhojana and Suvarna Gruhamanthri viewing scheme.

Star Suvarna implemented the feedback
Check 2nd slide

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[nam yuvarani]

WEEK 44 TRP RATINGS

TIME SLOT	ZK	CK	SS	UTV
6 PM	SRSM 3.4	KARIMANI 3.0	KAVERI KANNADA MEDIUM 1.6
6.30 PM	PUTTAKANA MAKKALU 8.5	DRISTIBOTTU 4.2	GOWRI SHANKARA 1.9
7 PM	AMRUTHADHARE 7.3	BHAGYALAKSHMI 6.6	SDM 2.4
7.30 PM	ANNAYA 6.8	LAKSHMI BARAMMA 6.7	AASE 3.9
8 PM	LAKSHMI NIVASA 7.5	NINAGAAGI 6.1	NJNK 3.0
8.30 PM	LAKSHMI NIVASA 7.5	SRI GOWRI 4.8	UUSRY 3.0
9 PM	SHRAVANI SUBRAMANYA 6.1	RAMACHARI 5.9	YSL 2.4
9.30 PM	SEETHA RAMA 5.1	BBK WEEKDAYS 6.4[9.30]	NEENADENA 1.9
10 PM	BRAHMANGTU 4.1	BBK WEEKDAYS 6.4 [10] BBK WEEKDAYS 6.4 [10.30]	AVANU MATTE SHRAVANI 1.9

MAHASANCHIKE TRP
BHAGYALAKSHMI 5.1 [U+R] 7 TO 8 PM
NINAGAAGI 5.3 [U+R] 8TO 9 PM

 

[react]

Week 43 review:

Star Suvarna:
1. The new slot of KKM almost managed to retain its viewers at 6pm and can boost the slot in upcoming weeks with high voltage episodes. Plus point of bringing serial at 6pm engaged 6.30pm slot by ~0.2TVR( both U and UR) and 7pm slot by ~0.2TVR in U.

2. 6.30pm, 7pm, 7.30pm, 8pm, 8.30pm slots increased by 0.2TVR (5 - 10% increase) in urban market in 5 slots.

3. Ninna Jothe Nanna Kathe at 8pm should be promoted well and it has high potential of gaining viewership. Adjacent slots are having 3.8 TVR in urban and this slot has a dip of 2.2TVR.

4. As devotional serials from same banner are the main pillar of Star Suvarna, they must do special casual theme events by bringing all the artists of YSL, UURY and SM. This would bring brand value instead of chapri league.

5. Anchor shalini should come back with new show for weekend at 9pm to 10.30pm with gold winning theme similar to Bangarada Bete format or Action Star. At present 9.30pm and 10pm slots are week, telecasting this program can boost Saturday slots.

6. All the slots except 6pm are having good lead from Udaya TV. But still in terms of overall impression. Channel should identify those black spots and fix it to gain lead.

7. Still management doesn't have good Real Reality Show team and paying Rs. 21/- for just 3 devotional serials is not worth.

How Star Suvarna can improve 8pm slot?
- By doing mahasangama of Aase and Ninna Jothe Nanna Kathe for 2 weeks.

Any Challenges?
- Yes, Aase Lacchi ajji is present in both the serial with different characters. (Hope I connected both the story in unique way )

Solution?
- Yes, Aase Lacchi ajji and NNNK ajji can be made as twins with first week the story could be around identifying them as twins. Second week with merged family and blended story for future mahasanchike.

Impact?
- Will boost Urban Market of 8pm slot more and helps in overall AMA.