Depend on the channel owner. DDFD copy advertize their channel among viewer & can demanded by viewer on other dth where it unavailable. Free for DDFD but paid on other dth (in encrypted mode) & huge chance to be part of all pack and earn according to the price. Through both, DDFD & DTH they reach maximum viewer through good content which enough to attract advertizer. For example, an old DDFD channel ran lPL match on DDFD & now available on DTH for ₹ 3 / month without tax & free on DDFD.