This can start to reverse immediately if they reduce ncf price like sundirect and provide better quality service, but instead of that they are blaming govt rules and regulations ..I mean who will pay 300+ for dth where one can get all the services under 700!
With regards to tataplay, they are already providing almost all major ott apps in ₹149 binge+ ott plan...just an idea, what if they develop one channel aggregator app like jio tv+ , combine all the channels from ott packs into the single app and then customers can view he channels at one place like jio instead of going to individual ott app ... It could be a game changer! Charge ₹200 pm , I don't mind paying that much and it will be profitable for tataplay too Or what if they launch IPTV stb ? I guess it will be free from dth regulations and monthly charges also will be less