Karan rocks
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HBO GO launched in philippines but no plans to launch in India
With nearly 25 years of experience behind her, HBO South Asia MD Monica Tata brings expertise in the management of television networks’ operations to the table.
Sidharth Iyer of Indiantelevision.com spoke to Tata, who was also the Guest Editor of the Day, about the progress made by HBO in the past decade and the traction received by HBO Defined and HBO Hits among other things. Excerpts...
HBO GO - the online streaming service of HBO - was launched in the Philippines yesterday, any plans of bringing the service to India?
HBO GO is a versatile service enabling subscribers to maximise their HBO experience across multiple devices, whether at home or on the move. But, there are a lot of hurdles that we need to consider before getting such a service to India. HBO GO’s broadband streaming service allows users to enjoy uncut, award-winning HBO and Cinemax Original content on multiple devices including computers, tablets and smartphones (iOS and Android) anywhere, anytime. The service is currently available only in Hong Kong and now Philippines.
In India the service can't be launched currently because we want to ensure that when the consumer logs on to watch some of his/her favourite HBO originals, they should not have to wait for the video to buffer and should be able to enjoy seamless viewing. The opportunity is really a great proposition for subscribers, who will have unlimited access to an extensive library of original movies, concerts, documentaries, and series, including complete seasons of favorites like s#x and the City, Band of Brothers, The Pacific, The Sopranos, and Entourage, and thought-provoking titles like Angels in America and John Adams. Special behind-the-scenes content of HBO Originals such as Boardwalk Empire, True Blood and Banshee will also be available exclusively on HBO GO, if and when the service comes to India.
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