history of sun direct


2 May 2011
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Sun Direct

Type Joint venture between
* Sun Network 80%
* Astro Group 20%
Industry DTH, Pay TV, Media
Founded 2005
Headquarters Chennai, Tamil Nadu, India
Area served National
Key people Kalanithi Maran (Managing Director and CEO)
Products Direct-To-Home service & Satellite Television
Parent Sun Network, Chennai, Tamil Nadu, India and Astro Group, Malaysia.
Website www.sundirect.in
Sun Direct (Tamil: சன் டைரக்ட்) is a DTH satellite television provider in India, using MPEG-4 digital compression technology, transmitting on INSAT 4B at 93.5°E.[1] and MEASAT-3 at 91.5°E.[2] It is the country's first MPEG-4 technology DTH service provider.
Its main competitors are cable television and other DTH service providers - Airtel digital TV, Reliance Big TV, DD Direct+, Dish TV, TATA Sky and Videocon D2H.
Contents [hide]
1 History
2 INSAT-4B glitch and satellite change
3 Sun Direct HD
4 Subscriber base
5 Channels list
6 See also
7 References
8 External links

Sun Direct is a joint venture between the Maran's Sun Network family and the Astro Group of Malaysia. Sun TV entered into an MoU with the Astro group in January 27, 1997, when Aircel was not in existence, but since the government of India did not allow the use of KU band transponders for DTH services the project was put on hold," the firm said in a statement. After the DTH policy was announced by the government in December 2007, Astro picked up a 20% stake in Sun Direct TV, the stake was valued at approximately $115 million.[3] Sun Direct TV was registered on February 16, 2005.[4] However, the failed launch of INSAT 4C resulted in a lack of transponders, delaying the launch.[5] The service was finally launched on 18th Jan 2008 after availability of transponders from INSAT 4B.[6]
Sun Direct offered subscribers a satellite dish and Set-top box for free and basic monthly plan as low as 75 (approximately). Currently basic monthly plan costs 110 (approximately).
Sun Direct spread rapidly all over the country owing to lowest pricing of any DTH services in India. In December 2009, Sun Direct was launched in Mumbai, Country's financial capital and announced its pan India launch. By 2009 it became the leading DTH provider with 3 million subscribers.[7] This makes it the second largest DTH service provider of India. In April 2010 Sun Direct became the No. 1 DTH service provider of India with 5.8 million subscribers and soon officially launched its HD service in India.
[edit]INSAT-4B glitch and satellite change

On July 7, 2010 a power glitch in the INSAT 4B[8][9] satellite turned down the DTH system partly and SUN Direct announced that the service will be free till whole services are restored.The partial service was restored on INSAT 4B with 193 channels and meantime SUN Direct is now transmitting 173 channels on MEASAT-3 for uninterrupted transition of its customers from INSAT 4B at 93.5°E.[1] to MEASAT-3 at 91.5°E.[2] Sun direct now using 4 Measat-3 Transponders(TP's) and 3 INSAT-4B TP's to provide DTH services, and additionally thorugh exclusive agreement with BIG TV, a DTH arm of Reliance ADAG group, Sun Direct Shares 2 TP's of BigTV(BIG TV holds 12 TP's in Measat-3)in Measat-3 to get 58 Free-to-Air Channels on Sun Direct,i.e. BIG TV allows SunDirect to get signals of FTA channels to Sun direct. Now Sun Direct stopped it's Standard Definition TV services from INSAT-4B and moved its High Definition TV Services to INSAT-4B, Sun Direct now it's entire Standard Definition TV is from Measat-3. Sun Direct becomes the second DTH Provider to change satellite.
[edit]Sun Direct HD

Sun direct Dish antenna
Sun Direct is also the first to provide high-definition television services in India.It provided the HD beam from Measat 3 at 91.5.Starting with two HD channels (National Geographic Channel HD and Tamil / Telugu HD Service).Now the HD beam is from INSAT-4B. It is the first DTH service provider to show IPL 3 in HD format and has tie up with SET Max.[7]
[edit]Subscriber base

Sun Direct had about 6 million subscribers as of December 2010.[10] There are about 30 million DTH subscribers in India as of February 2011.[11]
[edit]Channels list

The following is the list of channels provided by Sun Direct as of March 2011.[12]
Channel Name
Sun Direct Help Channel
001 Info Channel
100 Sun TV
102 KTV
104 Sun Music
106 Adithya TV
108 Tamil VOD
110 Chutti TV
112 Sun News
114 Seithigal
116 Kalaignar TV
118 Jaya TV
120 Jaya Plus
122 DD Podhigai
124 Raj TV
126 Makkal TV
128 Mega TV
130 STAR Vijay
132 Vasanth TV
150 Gemini TV
152 Gemini Movies
154 Gemini Music
156 Gemini Comedy
158 Telugu VOD
160 Kushi TV
162 Gemini News
166 ETV Telugu
168 Maa TV
170 Zee Telugu
172 Vissa
176 ETV 2
178 TV9 Telugu
182 NTV
184 Bhakti TV
186 Sakshi TV
188 ABN Andhra Jyothi
190 DD Saptagiri
200 Surya TV
202 Kiran
208 Asianet
210 Asianet Plus
212 Kairali
214 Kairali We
216 Amrita
220 Jai Hind
218 DD Malayalam
222 Asianet News
224 Manorama News
226 Indiavision
250 Udaya TV
252 Udaya Movies
254 Udaya Music
256 Udaya Comedy
260 Chintu TV
262 Udaya News
264 ETV Kannada
266 Zee Kannada
268 Kasthuri TV
270 Asianet Suvarna
272 DD Chandana
274 TV 9 Kannada
Hindi Entertainment
302 DD National
304 Colors
306 STAR Plus
308 Zee TV
310 Sony
312 Sahara One
316 Imagine TV
318 STAR One
320 SAB TV
322 STAR Utsav
324 Zoom
326 DD Bharati
Hindi Movies
330 SET Max
332 STAR Gold
334 Filmy
336 Zee Cinema
English Movies
402 HBO
404 STAR Movies
406 WB
408 PIX
410 Zee Studio
English Entertainment
452 AXN
454 STAR World
456 FX (
458 Fox Crime
460 Zee Café
462 Fashion TV
500 ESPN
502 STAR Sports
506 TEN Sports
508 STAR Cricket
510 DD Sports
512 TEN Action+
514 NEO Cricket
516 TEN Cricket
522 Disney Channel
524 Pogo
528 Cartoon Network
530 Nick
532 Hungama
534 Disney XD
536 Baby TV
540 Discovery Channel
542 National Geographic Channel
544 Animal Planet
546 Nat Geo Wild
647 Fox History & Entertainment
548 DD Gyan Darshan 1
550 DD News
552 Times Now
556 NDTV 24x7
557 Headlines Today
558 CNBC TV18
560 ET Now
562 NDTV Profit
566 CNN
568 BBC World News
570 NDTV India
571 STAR News
572 Aaj Tak
574 IBN Lokmat
576 CNBC Awaaz
578 Lok Sabha TV
580 DD Rajya Sabha
582 PTC News
584 News Live
586 India TV
600 Channel V
602 VH1
604 MTV
606 mh1
620 DD Bangla
621 Zee Bangla
622 ETV Bangla
623 STAR Jalsha
625 STAR Ananda
626 Akash Bangla
627 Sangeet Bangla
629 ETV Oriya
630 DD Oriya
634 Orissa TV
638 ETV Rajasthan
640 DD Urdu
642 ETV Urdu
650 DD Sahyadri
652 ETV Marathi
655 Zee Marathi
656 Mi Marathi
657 Zee Talkies
658 STAR Majha
660 DD Girnar
661 ETV Gujarati
662 TV9 Gujarati
666 PTC Punjabi
668 PTC News
669 ETC Punjabi
670 DD Punjabi
675 Mahuaa TV
680 DD Kashir
691 DD North East
693 Nepal 1
700 Aastha
702 SVBC
706 Shalom TV
708 Sanskar
710 GOD TV
755 RT (Russia Today)
High Definition
964 Discovery HD World
966 National Geographic Channel HD
968 Movies Now
970 Tamil Movies HD
972 Telugu Movies HD
974 Tamil Songs HD
976 Telugu Songs HD
978 DD HD
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