Star Plus to its viewers: ‘What’s
your Everest?’
MUMBAI: It was in 2012 that Star
Plus brought uncomfortable realities
to television screens with Satyamev
Jayate, then in 2013 the biggest
mythological series with Mahabharat
and keeping with the trend, the
number one rated channel is back in
2014 with Everest .
Bringing to the viewers a great blend
of drama, adventure and inspiration,
Star Plus and celebrated filmmaker
Ashutosh Gowariker have come
together to present this finite series.
The show is produced under
Ashutosh Gowariker Productions
(AGPPL) banner and has music by A R
Rahman.
“I wanted to tell a story on
television, but films kept me busy,”
says Gowariker who previously had
made television shows like Fauji,
Circus and Kachchi dhoop. He further
goes on to say that the journey with
Star Plus began two years back when
they first met and started ideating
about the project.
According to Star Plus general
manager Gaurav Banerjee the
decision was critical to its strategy
thought ‘Rishta Wahi Soch Nayi’. “For
a channel like ours which is always
working on getting new ideas
onboard, it takes a lot of time to
execute any idea to perfection. One
really has to gear up the story telling
environment and shape an idea into
certain direction.”
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Star Plus to its viewers: ‘What’s your Everest?’ | Indian Television Dot Com
