Thakur
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- 30 Aug 2013
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The eighth season of the Indian Premier League (IPL) garnered 20 per cent more average TVR at 3.8, compared to 3.1 in IPL 7, according to TAM data for CS4+ TG all-India market. The average TVTs also jumped 21 per cent over the previous edition to 10,151.
In the previous season, the average TVTs stood at 8,366. The time spent per viewer (TSV)/match for IPL 8 was 46 minutes and 17 seconds, which was 9 per cent more compared to the previous season’s 42 minutes and 24 seconds. The reach stayed flat at 192 million. In the previous edition, the reach was 191 million.
The final match between Mumbai Indians and Chennai Super Kings got the highest rating of 7.4 TVRs, followed by the second qualifier played between Royal Challengers Bangalore and Chennai Super Kings, which got 5.6 TVRs. All the matches in top 10 list were telecast at prime time.
The league and qualifier matches garnered an average of 3.6 and 5.6 TVRs respectively. Almost 65 per cent viewership came from males, with females contributing the remaining viewership.
The age groups of 15–24 and 35+ contributed almost 64 per cent of the viewership.
The Secs B, C, and D/E contributed almost 81 per cent viewership.
Among the metros, Mumbai was the top market for viewership followed by Delhi and Kolkata.
Among the states, Maharashtra topped the list, followed by UP and Gujarat. In terms of advertising, a total 234 brands advertised across commercial, on-screen, and in-stadia during IPL 8.
Read more at:
http://www.televisionpost.com/television/ipl-8-garnered-20-more-ratings-than-season-7-says-tam/
In the previous season, the average TVTs stood at 8,366. The time spent per viewer (TSV)/match for IPL 8 was 46 minutes and 17 seconds, which was 9 per cent more compared to the previous season’s 42 minutes and 24 seconds. The reach stayed flat at 192 million. In the previous edition, the reach was 191 million.
The final match between Mumbai Indians and Chennai Super Kings got the highest rating of 7.4 TVRs, followed by the second qualifier played between Royal Challengers Bangalore and Chennai Super Kings, which got 5.6 TVRs. All the matches in top 10 list were telecast at prime time.
The league and qualifier matches garnered an average of 3.6 and 5.6 TVRs respectively. Almost 65 per cent viewership came from males, with females contributing the remaining viewership.
The age groups of 15–24 and 35+ contributed almost 64 per cent of the viewership.
The Secs B, C, and D/E contributed almost 81 per cent viewership.
Among the metros, Mumbai was the top market for viewership followed by Delhi and Kolkata.
Among the states, Maharashtra topped the list, followed by UP and Gujarat. In terms of advertising, a total 234 brands advertised across commercial, on-screen, and in-stadia during IPL 8.
Read more at:
http://www.televisionpost.com/television/ipl-8-garnered-20-more-ratings-than-season-7-says-tam/
