Is BARC all set for broadcasters and media agencies in Kolkata?

[Thakur]

KOLKATA: While Broadcast Audience Research Council (BARC) seems all set to formally launch its much-awaited television audience measurement system in phase wise manner starting April, broadcasters and media agencies have begun to pull out from TAM India. If industry sources are to be believed, broadcasters like Star, Zee, Discovery, Star Sports, India TV and NDTV have already sent their termination notices to TAM.
 
Regional media broadcasters specifically in West Bengal, however, have their own viewpoints. In Kolkata, broadcasters and media agencies expect to get a fair report with the introduction of BARC’s new TV ratings measurement system.
 
At a time when agencies and broadcasters in Mumbai have already sent letters to TAM informing them that they are either not extending their subscription after 31 March, 2015 (in case their current subscription is expiring on that date) or terminating their subscription with the stipulated one-month notice period (in case their subscription runs till 31 December, 2015), Kolkata-based agencies and broadcasters have not yet got any detailed report on the pricing and policies of BARC.

http://www.indiantelevision.com/television/tv-channels/viewership/is-barc-all-set-for-broadcasters-and-media-agencies-in-kolkata-150328