Sony Max and Bollywood has no more relationships. And they are getting sufficient ratings with current line up. It will further decrease if they import bollywood movies. So no hope for Sony Max to change giving priority to Bollywood movies. May be it is a shortfilm or campaign like Star channels doing sometimes.
Refer
Rubaru Roshni || Premiering 26th January on Star Channels
After removing from DDFD there is no purpose for Sony Wah to running like this(same applies to Star Utsav Movies, Zee Anmol Cinema). They should rebrand Sony Wah to a bollywood centric movie channel and launch an HD version.