dkj
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Doordarshan could soon launch a channel devoted exclusively to farmers and agriculture with public broadcaster Prasar Bharati actively considering such a proposal.
It is learnt that consultations are already underway for the launch of a 24-hour agriculture-based channel which could leverage the expertise Doordarshan has in creating programmes for farmers and rural audiences and telecast them to a wider audience.
While different Doordarshan channels regularly beam programmes meant for farmers, there is a view that the public broadcaster would be able to create more awareness and educate farmers if there is a channel specially dedicated to agriculture.
According to the Prasar Bharati Act, agriculture is one of the fields to which Prasar Bharati is required to pay special attention.
It is learnt that consultations are already underway for the launch of a 24-hour agriculture-based channel which could leverage the expertise Doordarshan has in creating programmes for farmers and rural audiences and telecast them to a wider audience.
While different Doordarshan channels regularly beam programmes meant for farmers, there is a view that the public broadcaster would be able to create more awareness and educate farmers if there is a channel specially dedicated to agriculture.
According to the Prasar Bharati Act, agriculture is one of the fields to which Prasar Bharati is required to pay special attention.
