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Launchpad builds strategic model, launches Bengali music channel
MUMBAI: Making way into the Bengali music market, Launchpad has unveiled Music F-Fatafati, a Bengali contemporary music channel, in association with Royal Raj Media.
Having developed its build-operate-transfer (BOT) model, Launchpad is gearing up to launch an array of channels in the regional market through 2015.
Following a similar model, Launchpad had earlier associated with CNEB to launch a Bhojpuri music channel Hummra M in 2012. For the Bengali music channel, the association has been with Kolkata-based business house Royal Raj Media, which also has footprints in other businesses such as mining.
Launchpad aims to launch many more channels in the West Bengal market across genres.
Its immediate plans include a Punjabi and Oriya music channel, work on which will commence by the end of this year.
With 9X too having made a similar announcement recently, the Odisha music market is suddenly witnessing a lot of traction by broadcasters.
9X Media plans to launch two more music channels
What then is Music F-Fatafati all about? A 24-hour music channel, Music F-Fatafati will feature contemporary Bangla film music throughout the day.
Its programming will see latest Bengali film hits in the morning and evening bands, while the afternoons will have a slow, romantic persona.
The new channel will face stiff competition with the leader of the space Sangeet Bangla that has held its dominance in the market for quite some time.
Music F-Fatafati is available on cable and the channel is in talks to rope in advertisers gauging the market response to the channel.
Read full Here
MUMBAI: Making way into the Bengali music market, Launchpad has unveiled Music F-Fatafati, a Bengali contemporary music channel, in association with Royal Raj Media.
Having developed its build-operate-transfer (BOT) model, Launchpad is gearing up to launch an array of channels in the regional market through 2015.
Following a similar model, Launchpad had earlier associated with CNEB to launch a Bhojpuri music channel Hummra M in 2012. For the Bengali music channel, the association has been with Kolkata-based business house Royal Raj Media, which also has footprints in other businesses such as mining.
Launchpad aims to launch many more channels in the West Bengal market across genres.
Its immediate plans include a Punjabi and Oriya music channel, work on which will commence by the end of this year.
With 9X too having made a similar announcement recently, the Odisha music market is suddenly witnessing a lot of traction by broadcasters.
9X Media plans to launch two more music channels
What then is Music F-Fatafati all about? A 24-hour music channel, Music F-Fatafati will feature contemporary Bangla film music throughout the day.
Its programming will see latest Bengali film hits in the morning and evening bands, while the afternoons will have a slow, romantic persona.
The new channel will face stiff competition with the leader of the space Sangeet Bangla that has held its dominance in the market for quite some time.
Music F-Fatafati is available on cable and the channel is in talks to rope in advertisers gauging the market response to the channel.
Read full Here
