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LG, Ravi expand relationship with DivX licensing pacts

Bapun Raz

Staff member
3 Nov 2010
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MUMBAI: LG Electronics and Rovi, which offers digital entertainment solutions globally, have signed multi-year licensing agreements that expand their relationship and provide further integration of DivX technology into a wider range of consumer electronics devices.

LG’s latest agreements support its plans to continue to promote the technology on devices beyond Blu-ray Disc players, to ultimately include HDTVs, in-car players, set-top boxes, tablets and mobile phones.

Rovi senior VP of consumer electronics sales Matt Milne said, “We believe our collaboration with LG is an ideal combination of state-of-the-art devices, with optimized, multi-screen video playback. We look forward to extending our valued relationship with LG and helping LG provide its customers consistent, high-quality video experiences, whether they are connected or offline, across multiple types of home entertainment and mobile devices.”

The agreement with Rovi enables LG to implement DivX PlusHD, the premium level of certification available, and will add to the more than half a billion home and mobile consumer electronics devices that have shipped with DivX technology.

The newly DivX Plus HD Certified devices can play back DivX.MKV files up to 1080p and previous versions of DivX video.

LG Electronics senior VP, advanced technology Dr. Nandhu Nandhakumar said, “Consumers around the world know that when they see the DivX logo on an LG product, they can rest assured that their digital video files will play flawlessly. Renewing our agreement with Rovi underscores LG’s commitment to continue that level of quality for our customers.”

The Rovi Certification programme provides consumers with a digital media solution that makes it easy to transfer Internet video for enjoyment on an extensive, multi-manufacturer ecosystem of consumer electronics devices with great video performance and visual quality.

Certified DivX devices contain digital rights management technology to enable the playback of protected premium movies in the DivX format via optical disc, USB drive or streamed wirelessly over a home network using DLNA.

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