Niraj Rathod
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Star India’s latest Hindi general entertainment offering -- Life OK --has opened its inning with 87 GRPs (gross rating points) and at No. 6 among the Hindi GECs, as per TAM data for week 52 of 2011 (18-24 December).
Life OK, which was launched on 18 December, has even displaced Imagine TV to No. 7.
Incidentally, Life OK has opened to double of what Star One had been averaging week-on-week. In the week 51, when Star India pulled the plug on Star One, the channel had clocked 44 GRPs.
http://www.indiantelevision.com/mam/headlines/y2k11/dec/decmam113.php
Life OK, which was launched on 18 December, has even displaced Imagine TV to No. 7.
Incidentally, Life OK has opened to double of what Star One had been averaging week-on-week. In the week 51, when Star India pulled the plug on Star One, the channel had clocked 44 GRPs.
http://www.indiantelevision.com/mam/headlines/y2k11/dec/decmam113.php
