I think its time Star launched a Gujarati Channel. Because that's the only market left after Bengali, Marathi, Tamil, Telugu, Kannada and Malayalam.
But it should not be like Zee Gujarati. It failed because at that time the Gujarati TV viewers were very much obsessed with Hindi serials and Zee Gujarati did not have anything new to offer. Star should experiment with different content which could cater to both the urban and rural Gujarati audience.
Let's see if they can do this. Keeping our fingers crossed.