With STAR and ABP calling it a separation, STAR News, the Hindi news channel, will be called ABP News, while STAR Ananda (Bengali news channel) and STAR Majha (Marathi news channel) will now be called ABP Ananda and ABP Majha, respectively.
The announcement has finally been made. Anandabazar Patrika, which is parting ways with the STAR Group, will from now on use its own brand name across the news television channels.
Therefore, while STAR News, the Hindi news channel, will be called ABP News, STAR Ananda (Bengali news channel) and STAR Majha (Marathi news channel) will now be called ABP Ananda and ABP Majha, respectively.
The three 24-hour news channels are owned by Media Content and Communications (MCCS) - a joint venture between the Anandabazar Patrika Group and STAR India.
STAR India and ABP, the principle shareholders, have agreed to discontinue the STAR brand affiliation with MCCS. Going forward, STAR wishes to focus on building its brand on its core business, general entertainment.
STAR News is now ABP News > afaqs! news & features