When are you planning to launch the channel in HD?
We are looking at it possibly in July or August. Permissions are in place but we are waiting for certain things. We want to add certain original content. We are looking at newer shows and acquired content. We want to work on certain timebands. In HD we want to add a layer of premium to it. We don't want it to be a mirror channel.
Localisation is the key that will drive viewership and advertisersâ interests: Amit Nair, Living Foodz - Amit Nair, Business Head, Living Foodz o...
We are looking at it possibly in July or August. Permissions are in place but we are waiting for certain things. We want to add certain original content. We are looking at newer shows and acquired content. We want to work on certain timebands. In HD we want to add a layer of premium to it. We don't want it to be a mirror channel.
Localisation is the key that will drive viewership and advertisersâ interests: Amit Nair, Living Foodz - Amit Nair, Business Head, Living Foodz o...
