Dinesh jain
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Sadhna Group-owned and Nikhil Wagle-helmed
Marathi news channel Maharashtra1, which is currently
under test run, is all set to launch on 1 January.
The channel is part of Sadhna Group subsidiary Sharp Eye
Advertising, which owns and operates Sadhna News,
Sadhna Bihar/Jharkhand, and Sadhna Madhya Pradesh/
Chhattisgarh.
The new channel is sure to hot things up in the already
crowded Marathi TV news market. The key players in this
market include ABP Majha, Zee 24 Taas, and IBN Lokmat.
The list also includes numerous other channels like TV9
Marathi, Mi Marathi and Jai Maharashtra.
Maharashtra1 editor-in-chief Nikhil Wagle told that the channel would have wide distribution right from the first day.
“We have started our test run and will launch officially on
1 January. From Day 1, we will cover almost 70 per cent
of the cable network of Maharashtra. We have done deals with almost all the major cable networks. Within the first 15 days, we should also appear on a couple of DTH players,” Wagle said.
The channel will be available on major direct-to-home
(DTH) and cable TV platforms. Sharma refused to give
further details as negotiations are still underway. He also
said that carriage fee had been declining due to cable TV
digitisation.
Nikhil Wagle-helmed Maharashtra1 set to launch on 1 Jan | TelevisionPost.com
Marathi news channel Maharashtra1, which is currently
under test run, is all set to launch on 1 January.
The channel is part of Sadhna Group subsidiary Sharp Eye
Advertising, which owns and operates Sadhna News,
Sadhna Bihar/Jharkhand, and Sadhna Madhya Pradesh/
Chhattisgarh.
The new channel is sure to hot things up in the already
crowded Marathi TV news market. The key players in this
market include ABP Majha, Zee 24 Taas, and IBN Lokmat.
The list also includes numerous other channels like TV9
Marathi, Mi Marathi and Jai Maharashtra.
Maharashtra1 editor-in-chief Nikhil Wagle told that the channel would have wide distribution right from the first day.
“We have started our test run and will launch officially on
1 January. From Day 1, we will cover almost 70 per cent
of the cable network of Maharashtra. We have done deals with almost all the major cable networks. Within the first 15 days, we should also appear on a couple of DTH players,” Wagle said.
The channel will be available on major direct-to-home
(DTH) and cable TV platforms. Sharma refused to give
further details as negotiations are still underway. He also
said that carriage fee had been declining due to cable TV
digitisation.
Nikhil Wagle-helmed Maharashtra1 set to launch on 1 Jan | TelevisionPost.com
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