It can be seen that no other competitor is rising up countering it. All Malayalam channels ratings are falling. Among those Asianet's dip is slight more. .May be it is an influence of ISL & World cup. Or it can be assumed that households got accelerated shifting from TV to OTT. Firstly it was youth, Now Women also prefer streaming for their serials.
It can be seen that no other competitor is rising up countering it. All Malayalam channels ratings are falling. Among those Asianet's dip is slight more. .May be it is an influence of ISL & World cup. Or it can be assumed that households got accelerated shifting from TV to OTT. Firstly it was youth, Now Women also prefer streaming for their serials.
My mom too. In Sun direct as we don't get Kaumudy TV, she watches them on YouTube.
But, a point to be noted is Surya tv. It's slowly coming at 5th position.
Other channels Ratings not dropped much, but I think it's effect of cold war going between Kerala's largest cable TV network Asianet Digital Network and Asianet Star communications.
In April, the High Court had restrained the CCI from passing any orders against the petitioners until further orders in a complaint filed by the Asianet Digital Network Private Limited (ADNPL).