TheFearLess
Member
- Joined
- 2 Oct 2018
- Messages
- 50
- Reaction score
- 143
Analyze, people.
Sony says "We have not increased prices contrary to what you may be hearing"
and not something like "We have not increased prices contrary to what TataSky is telling you"
SPN is acting clever by NOT claiming that TS is telling Sony has increased prices but still making people think what they (SPN) want them to think. (As TS telling people that SPN has increased prices)
And in the other side, Tata Sky is telling "Commercial negotiations with the broadcasters broke down as what they were seeking would have forced us to hike our prices"
They too are not telling anything like "Commercial negotiations with the broadcasters broke down as SPN has increased the channel prices"
TS is putting SPN in fault by telling that their actions (in this case, not arriving at mutual agreement on discounts/prices/revenue) would have made them (TS) to increase the prices of TS packs. (Indirectly they too want people to think Sony has increased prices).
In reality, both are hungry for money and are acting like kids by putting blame on each other. They have lost the maturity they had earned in the industry. This is utterly shameful for both brands.
I may be wrong, but what I understands from statements by both parties is this
1. Sony has not increased prices
2. Sony is asking more revenue from Tata Sky, which tata sky is not ready to pay, thats why commercial negotiations failed.
Now in their last contract in 2015, Tata Sky has around 10 million active subscribers, currently they have 16 million subcribers
Suppose Tata Sky paid Rs. 10 for each subscriber to Sony, so they paid 10 million x 10
Now sony is asking for 16 million x 10
Yes the contract will look 60% higher price, but they have same no of more active subscribers.
If sony is asking anything more than that, then its different issue, but from statement of both parties, I figure Tata Sky is at fault. But I may be wrong as I said earlier.
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