They doesn't care bro.
Zee will fail in Marathi and its sure even Colors Marathi viewership increasing nowadays and some new serials and also Bigg Boss Marathi launching which is Hit reality show.
So sure Zee will go down at that time like Star Pravah Was down when BBM was going and CM was up.
Star Pravah is promoting all the shows except Phulala sugandha Maticha and rang maza vegla. They released all the promos on one day. That's why they getting trp coz of time to time update