Media Pro splits, Zee and Star to set up independent affiliate sales teams

  • Thread starter Thread starter Rushil
  • Start date Start date
  • Replies Replies: Replies 0
  • Views Views: Views 969

Rushil

Contributor
Joined
7 Oct 2013
Messages
14,435
Reaction score
12,844
MUMBAI: With the Telecom Regulatory Authority of India (TRAI) disallowing bundling of channels from more than one broadcaster, Star DEN and Zee Turner have decided to split their three-year-old distribution joint venture Media Pro Enterprises.

Going forward, both Zee and Star will set up their independent affiliate sales teams for their respective channels.

The latest tariff order dated 31 March 2014, which permitted the inflation-linked hike of 27.5 per cent in Reference Interconnect Offer (RIO) rates (in two stages), is likely to provide a positive fillip to subscription revenues, the two said in a joint statement.

Read More
 
Back
Top Bottom