Rushil
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MUMBAI: While many in the industry felt it was about to happen ever since the sector regulator Telecom Regulatory Authority of India (TRAI) had redefined the rules of the games through its regulation on content aggregators, the news of Star DEN and Zee Turner ending their equal distribution joint venture (JV) Media Pro Enterprise India came as a surprise purely from the timing standpoint.
Nonetheless, the distribution platforms particularly those not integrated with any major broadcaster are rejoicing that the Goliath of the broadcasting sector will cease to exist in a few months’ time. Due to its sheer size, Media Pro was distributing more than 80 channels at last count and had given nightmares to many a direct-to-home (DTH) and multi system operator (MSO).
Hailing the move as a great development for the industry, Hathway Cable & Datacom MD and CEO Jagdish Kumar said that it was too early to assess the likely benefit for the MSOs. He also added that the separation will help to evaluate the true value of the content of different broadcasters.
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Nonetheless, the distribution platforms particularly those not integrated with any major broadcaster are rejoicing that the Goliath of the broadcasting sector will cease to exist in a few months’ time. Due to its sheer size, Media Pro was distributing more than 80 channels at last count and had given nightmares to many a direct-to-home (DTH) and multi system operator (MSO).
Hailing the move as a great development for the industry, Hathway Cable & Datacom MD and CEO Jagdish Kumar said that it was too early to assess the likely benefit for the MSOs. He also added that the separation will help to evaluate the true value of the content of different broadcasters.
Read More
