If you see, they just matched the Airtel pricing of Ultra pack. I bet TS is in process of adding more channels and their target is Airtel because quality wise (NDS + STB quality + online experience etc) TS and Airtel are mostly similar than when compared to other operators.
Now Airtel, knowing that TS is going MPEG4 has suddenly woken up from coma and started adding ROI channels. 9x package added in Airtel, TS will have to follow. Also, UTV stars added in lesser packages (was not even available on Ultra). So Airtel is fortifying its fortress from the TS attack (if and when it comes)
Its funny however, that when Airtel came into existance, it directly started competing with TS and matched every scheme (15/- cash back on recharge and all). But since then, they have moved way beyond TS in terms of channels, so now they are most understandably concerned about TS's MPEG4...
Its ironic that digitization has not brought relief to customers. With digitization, more money is collected by the broadcaster, people paying the same, so the prices from broadcasters must reduce and it should be suitably reduced at MSO/DTH end, otherwise its all eyewash at the expense of the middle class.
