Biswajit.HD
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Movies OK launching on 6th May 2012
Source : Movies OK facebook page reply...
Source : Movies OK facebook page reply...
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Biswajit.HD
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RE: Movies OK launching on 1st May
Expecting the channel on Tata Sky first :huh lets see... :huh
Expecting the channel on Tata Sky first :huh lets see... :huh
Biswajit.HD
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RE: Movies OK launching on 1st May
The reply is direct from Movies OK.. so i hope they launch today.. :huhgssran said:
Biswajit.HD
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RE: Movies OK launching on 1st May
They maintain some secrecy i guess... neither 9XO or Movies OK mentioned their launching satellites when i asked them on their facebook page... :lol
M@zh@R said:
They maintain some secrecy i guess... neither 9XO or Movies OK mentioned their launching satellites when i asked them on their facebook page... :lol
ASIF JAVAID
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RE: Movies OK launching on 1st May
MOVIES ok will launch on 6th may and it will be free to air in start.
MUMBAI: Movies Ok, the second channel from Star India under the 'Ok' banner, is being readied for launch on 6 May coinciding with the start of the Aamir Khan show Satyamev Jayate.
Star, the parent company of Movies Ok, had earlier rebranded its youth-focussed Hindi general entertainment channel Star One as Life Ok, giving it a distinct content identity after its new launch.
Movies Ok will be positioned as a family movie channel and will be headed by Star Gold general manager Hemal Jhaveri with a separate team being carved out for it.
"We are launching Movies Ok on 6 May. It is being positioned as a family movie channel and will complement Star Gold," Jhaveri tells Indiantelevision.com.
The company is still in the process of finalising a carriage deal with cable and DTH operators. The channel will be free-to-air to begin with.
"The clear cut differentiation will be the way one treat's content and Movies Ok will be packaged differently from Star Gold. We have a library of over 1000 movies. A typical operator of a movie channel needs at least 250 movies to run it," says Jhaveri.
The new channel will be promoted during Star's ambitious show, Satyamev Jayate. Star will also use radio and digital platforms.
"Specialisation is the way forward for Hindi movie channels. If you look at it, globally there are several genres like family, action, horror and so. We will promote the movie channel on the show Satyamev Jayate," Jhaveri adds.
Hindi movie channels enjoy a 16 per cent share in the CS4+ TG Hindi Speaking Market, as per a Tam report titled 'Impatient Generation'.
Services, auto, personal accessories and telecom are some of the categories that spend heavily on Hindi movie channels. The ad revenue market for the genre is pegged at Rs 8 billion and is expected to grow 15-20 per cent this year.
source
http://www.indiantelevision.com/headlines/y2k12/apr/apr267.php
thanks
MOVIES ok will launch on 6th may and it will be free to air in start.
MUMBAI: Movies Ok, the second channel from Star India under the 'Ok' banner, is being readied for launch on 6 May coinciding with the start of the Aamir Khan show Satyamev Jayate.
Star, the parent company of Movies Ok, had earlier rebranded its youth-focussed Hindi general entertainment channel Star One as Life Ok, giving it a distinct content identity after its new launch.
Movies Ok will be positioned as a family movie channel and will be headed by Star Gold general manager Hemal Jhaveri with a separate team being carved out for it.
"We are launching Movies Ok on 6 May. It is being positioned as a family movie channel and will complement Star Gold," Jhaveri tells Indiantelevision.com.
The company is still in the process of finalising a carriage deal with cable and DTH operators. The channel will be free-to-air to begin with.
"The clear cut differentiation will be the way one treat's content and Movies Ok will be packaged differently from Star Gold. We have a library of over 1000 movies. A typical operator of a movie channel needs at least 250 movies to run it," says Jhaveri.
The new channel will be promoted during Star's ambitious show, Satyamev Jayate. Star will also use radio and digital platforms.
"Specialisation is the way forward for Hindi movie channels. If you look at it, globally there are several genres like family, action, horror and so. We will promote the movie channel on the show Satyamev Jayate," Jhaveri adds.
Hindi movie channels enjoy a 16 per cent share in the CS4+ TG Hindi Speaking Market, as per a Tam report titled 'Impatient Generation'.
Services, auto, personal accessories and telecom are some of the categories that spend heavily on Hindi movie channels. The ad revenue market for the genre is pegged at Rs 8 billion and is expected to grow 15-20 per cent this year.
source
http://www.indiantelevision.com/headlines/y2k12/apr/apr267.php
thanks
