All 2 chnls, SAB HD, PIX HD, MAX HD have got their downlink license long back, its only MSM who are not launching the channels :wall
I think, "ONE" name is chosen, bcoz they only keep 3 letters in their chnl name (mix,pix,sab,max etc)
Otherwise, they wud ve to come up wid an entirely new name, which all of us were discussing, like KIX, RIX etc :hehe :shy
So, they went wid a safer bet, "ONE" :k