Karthik
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With just a month and a half left for cricket’s biggest extravaganza to begin, Max, the official broadcaster of the Indian Premier League (IPL), has embarked on an extensive marketing campaign that is aimed at improving viewer stickiness and increasing the engagement level.
The theme of the marketing campaign is ‘Sirf Dekhneka Nahi’ which calls upon viewers to celebrate every boundary hit or fall of wicket like they would do in a stadium.
While executives at Multi Screen Media refused to talk about the extent of marketing spends, sources say the broadcaster has earmarked Rs 220-250 million for the pan-India marketing campaign
Indiantelevision.com > Media, Advertising & Marketing Watch > MSM ups the ante for promoting IPL
The theme of the marketing campaign is ‘Sirf Dekhneka Nahi’ which calls upon viewers to celebrate every boundary hit or fall of wicket like they would do in a stadium.
While executives at Multi Screen Media refused to talk about the extent of marketing spends, sources say the broadcaster has earmarked Rs 220-250 million for the pan-India marketing campaign
Indiantelevision.com > Media, Advertising & Marketing Watch > MSM ups the ante for promoting IPL
