Basil
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MSM’s Sony Six to broadcast Yonex Sunrise India Open
MUMBAI: Multi Screen Media’s sports channel Sony Six will exclusively broadcast the Yonex Sunrise India Open 2014. The tournament is set to take place between 2-6 April at the Siri Fort Indoor Sports Complex in New Delhi. The tournament will witness, some of the best international badminton talent, including Men’s singles world champion Lee Chong Wei and current Women's singles world champion Ratchanok Intanon.
Sony Six business head Prasana Krishnan said in a press statement: “We are thrilled to be associated with such a grand event that hosts some of India’s brightest sporting talents. Being in its fourth edition, the tournament has garnered huge popularity and following amongst fans and spectators alike. We aim to tap into the rising popularity of badminton in India as well as leverage on the India connect with audiences through the participation of India’s finest in the tournament.”
Besides the current top ranking international talent, the tournament will also feature India’s Saina Nehwal, P V Sindhu, P Kashyap and K Srikanth amongst many more vying for the prestigious title. The high profile tournament will ultimately feature a hit-list of players including the entire top-10 women and seven of the top-10 men`s singles players competing for valuable ranking points ahead of the London Olympics.
This year’s open will play an even more significant role for the players as well as organisers since it features as a prologue for the upcoming Thomas and Uber Cup team championship which will he hosted at the same venue later this year.
