Viacom18 to launch Hindi music channel MTV Beats

  • Thread starter Ritesh
  • Start date
  • Replies: Replies 28
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rtz2042 said:
Ya, may be you are right bro. Article seems to be bit confusing. Let's see. I personally like Mtv Indies channel and would be great if ADTV could add the HD version of it.

Even I wish MTV Indies continue. Used to watch it a lot when it was initially launched.
 
So it will be available on ddfd from launch day.

 
Hope so......
and also they are saying that they will concentrat both rural and urban market.
 
Can someone explain me these confusing lines:

"We will now be offering 3 differentiated experiences from brand MTV – while the flagship channel will be focused on youth and branded content and MTV Indies will continue to cater to the indie subculture, now, on the digital platform; MTV Beats, our first 24X7 Hindi music channel, will replace MTV Indies on air,"

==========

Is MTV Beats replacing mtv Indies, or will Indies continue :huh
 
shawl_who said:
Can someone explain me these confusing lines:

"We will now be offering 3 differentiated experiences from brand MTV – while the flagship channel will be focused on youth and branded content and MTV Indies will continue to cater to the indie subculture, now, on the digital platform; MTV Beats, our first 24X7 Hindi music channel, will replace MTV Indies on air,"

==========

Is MTV Beats replacing mtv Indies, or will Indies continue :huh

Bro, seems like Indies will continue only on digital platform and Beats will replace it on air, i.e. cable & dth. Will have to wait for actual thing to know.

 
Indications are that Indies is dead. Tweets from 1 employees and 1 former employee of MTV Indies:

Nikhil Udupa
Head of Content | Programming | A&R at MTV Indies, Viacom18 Media Private Limited

RIP @pepsimtvindies . It's fitting that your obituary was hidden under the launch of a new Bollywood channel.

https://twitter.com/greyoceanblues/status/773520928873582593

-------------------

Bobin James
Former Associate Director and Head of Programming, Talent and Artist Relations, Editorial, MTV Indies
Indies is dead. Long live Indies.

This channel was like a baby of mine - so can't say it doesn't hurt.

https://twitter.com/Bobin_James/status/773500537140547584
 
iphifi said:
Indications are that Indies is dead. Tweets from 1 employees and 1 former employee of MTV Indies:

Nikhil Udupa
Head of Content | Programming | A&R at MTV Indies, Viacom18 Media Private Limited

RIP @pepsimtvindies . It's fitting that your obituary was hidden under the launch of a new Bollywood channel.

https://twitter.com/greyoceanblues/status/773520928873582593

-------------------

Bobin James
Former Associate Director and Head of Programming, Talent and Artist Relations, Editorial, MTV Indies
Indies is dead. Long live Indies.

This channel was like a baby of mine - so can't say it doesn't hurt.

https://twitter.com/Bobin_James/status/773500537140547584

This is really sad. I wonder what will happen to my subscription as i have opted this channel on ala carte basis.
 
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