MTV partners BlogAdda for MTV Hero Roadies 9 auditions

Ravi budhwar

21 Apr 2011
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MTV along with BlogAdda, largest community of Indian bloggers, will give the Blogger universe their only chance to be a part of live action at MTV Hero Roadies 9 auditions this year. Roadies audition is unlike any other TV show camps. On one hand, aspirants go overboard trying to prove themselves worthy of the iconic Roadies title. On the other hand, intense passion to discover brave individuals dwells in minds of the producers. Selected bloggers will have special access to enter the auditions zone and experience the spirit of Roadies 9 - Everything or Nothing.

Selected bloggers can click pictures of the organized chaos, talk to the participants, meet the brains behind the show, tweet real time updates, blog to recount their first hand experience. Basically, they can capture and share whatever they feel is truly Roadies.

MTV Hero Roadies has assumed iconic proportions amongst youth. The channel invests endless amount of time and effort in putting up the auditions and by being there, MTV wants to allow the fans to experience the madness first-hand. Aditya Swamy, Channel Head, MTV adds "Youth gets the high through experiencing the unknown and sharing those rare moments. MTV believes in a dialogue with the audience, not the age-old monologue broadcast method. Through this initiative, MTV wishes to give the fans an exclusive chance to immerse in the Roadies spirit and share it their own way. This is in line with our strategy to allow audience to experience the MTV way of working."

Nirav Sanghavi, Founder & CEO of BlogAdda, said "We are happy to associate with MTV India for MTV Roadies, which is extremely popular amongst the youth of India. Our association will benefit the bloggers by presenting them with an advantage that will allow them to have firsthand experience of the organized chaos of MTV Roadies 9 auditions. At the same time, they can also interact with and see how the production department organizes and conducts the auditions, and also converse with the participants. We are looking forward to see the bloggers share their experience with the readers on their blog."

The bloggers who would be interested in attending and blogging about MTV Roadies 9 auditions, will be shortlisted by BlogAdda and MTV, after they fill an online form. The auditions are in 5 cities - Pune, Kolkata, Delhi, Chandigarh and Hyderabad. At least 5 bloggers from each city would be chosen, who will have the privilege to witness and blog about MTV Hero Roadies season 9 exclusively. More details on this association are available at BlogAdda.
source:tv next
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