Thakur
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MUMBAI: Youth entertainment and music channel MTV has partnered health beverage brand B’lue to launch a campus connect
programme called ‘B’lue MTV Campus Diaries’.
The aim is to uncover stories from every campus across the country and celebrate the ‘college spirit’.
Last year, MTV launched a college connect programme to find out what makes college life fun and to join youngsters in turning their
campus stories into legends.
‘Campus Diaries’ will live 365 days across 200+campuses through monthly engagements,vignettes on TV, a microsite and presence on
Facebook that will feed in continuous information about college news and gossip.
http://www.televisionpost.com/television/mtv-partners-blue-to-launch-campus-diaries/
programme called ‘B’lue MTV Campus Diaries’.
The aim is to uncover stories from every campus across the country and celebrate the ‘college spirit’.
Last year, MTV launched a college connect programme to find out what makes college life fun and to join youngsters in turning their
campus stories into legends.
‘Campus Diaries’ will live 365 days across 200+campuses through monthly engagements,vignettes on TV, a microsite and presence on
Facebook that will feed in continuous information about college news and gossip.
http://www.televisionpost.com/television/mtv-partners-blue-to-launch-campus-diaries/
