Multiple bidders in the fray to buy stake Zee Entertainment

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Nobody is auctioning in this case also. Zee chairman is in usa to talk with Comcast and Sony. If auction then why talk ? Just follow DDFD auction procedure. Isn't it ?
What ever it is, basically money is the matter.Who comes forward with right price and accepting conditions of Zee, they will get the stake.
 
Zee Entertainment in talks with Comcast & SONY to sell stake.

The promoters of the company are in talks with US media giant Comcast and Japanese multinational conglomerate Sony Corporation to sell over 50 percent of their holdings in the firm as a part of their asset monetisation to repay debt.

Zee Entertainment in talks with Comcast and Sony to sell stake
 
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Comcast-Atairos, SONY shortlisted for stake sale talks by Zee Entertainment

US cable major Comcast, which owns NBC Universal, Atairos, a $4-billion investment company led by former Comcast CFO Michael Angelakis, and Sony Corp have been shortlisted for talks that could lead to the purchase of a substantial stake in Zee Entertainment, multiple people aware of the situation said.


Zee Entertainment: Comcast-Atairos, Sony shortlisted for stake sale talks by Zee Entertainment
 
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Anil Ambani buy zee stake
News in paper
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